Once upon a time, before she was married, before her four children were born, my mother worked as a Shiseido cosmetics salesperson at a make up counter in a department store. It was her first real job after she dropped out of high school in the years following her father's death. She had to help support the family.
She became an expert on what and how to apply everything from moisturizer to mascara. By the time I was born, my mother was finished with her career at the make up counter.
At home, though, my mother still treated herself to a facial regimen befitting a movie star. I loved watching her dot her special moisturizer along her cheeks and neck and then pat, circle, and stroke the cream into her skin in an elaborate ritual. The fragrance of her various creams and perfumes wafted into my nostrils as I admired my mom's beauty. I was mesmerized.
I don't remember when the spell was broken.
How can I take any of these product names seriously?
Acne Solutions Emergency Gel Lotion
Dramatically Different Moisturizing Lotion
Turnaround Daytime Revitalizing Moisturizer
Super rescue Antioxidant Night Moisturizer
Who thought of these names? Do women really think of acne as an emergency? Is the yellow lotion in the little bottle dramatic and different? Oh yes, the price is both. Is my face a turnaround zone? Do I need to be super rescued by moisturizer? What???
For the record, I have no particular quarrel with Clinique. But really, Clinique, I don't buy this emergency or drama for your mama. Not for a hot moment.